Rachel Buscall

This profile explores the career of Rachel Buscall, the dynamic co-founder and CEO of New Capital Link. From her beginnings in the financial services sector to her current role shaping the alternative investment landscape, Rachel’s journey is marked by a distinctive entrepreneurial spirit. We will delve into Rachel Buscall’s investment philosophy, her leadership at the multi-award-winning NCL, and her diverse ventures, including in luxury property and with the F45 fitness brand.

About Rachel Buscall

The Strategic Vision of Rachel Buscall at New Capital Link

Rachel Buscall is the CEO and co-founder of New Capital Link, a multi-award-winning alternative investment firm she established in 2020.[1][2] Her career began in the financial services industry, providing her with a strong foundation in investment management.[3][4] However, it was her first-hand experience as an entrepreneur, which included founding and running a successful small business in Chelmsford, that honed her understanding of the operational dynamics essential for success.[4][5] This unique blend of financial acumen and real-world business insight forms the bedrock of Rachel Buscall’s leadership and the strategic vision for NCL.[1]

Under Rachel’s leadership, New Capital Link Limited has established itself as a leading boutique firm connecting high-net-worth individuals and self-certified sophisticated investors with meticulously vetted opportunities.[1][2][6] The firm acts as a professional introducer, a role defined under the Financial Services and Markets Act 2000.[2][5] This ensures there are no conflicts of interest as the company does not handle client funds, a key aspect of its unwavering commitment to integrity.[2]

Rachel Ann Buscall: A Multi-Faceted Entrepreneur

Beyond her role in the financial sector, Rachel Ann Buscall has a diverse portfolio. She is notably a director of an F45 Training franchise, a venture that reflects her ability to identify high-growth brands and her passion for businesses that foster a supportive community.[5][7] This move into the fitness industry with F45 fitness showcases her versatility and aligns with her philosophy of investing in sustainable business models that have a positive community impact.[5] Buscall has consistently demonstrated an ability to identify emerging market trends across multiple sectors.[2]

Buscall has established New Capital Link to address a clear gap in the alternative investment market for a transparent and compliant gateway to quality opportunities.[1] Her focus extends to sectors like luxury property development, particularly in Northumberland’s burgeoning property market, where she blends investment with local architectural styles and sustainable luxury.[2][8] The firm’s offerings include asset-backed loan notes and opportunities in property development.[1]

Compliance and Governance at New Capital Link

The operational transparency of New Capital Link Limited is a matter of public record. Information regarding Buscall Personal Appointments, the company’s registered office, filing history, and annual return is available through Companies House. This commitment to transparency is a core part of the firm’s ethos. The business activity of the firm is clearly defined, focusing on its role as an introducer for a sophisticated investor base, including certified high net worth individuals. For these discerning investors, the measure of success is not just strong returns, but the lasting value and positive community impact generated by the projects.[8] Rachel Buscall’s strategic direction ensures the firm adheres to the highest standards, setting New Capital Link apart.