Rachel Buscall, the visionary CEO of New Capital Link, stands as the driving force behind the company’s charitable initiatives. As the founder of the New Capital Link Foundation, Rachel has transformed her passion for helping others into a structured program of giving that complements the company’s core business. Her leadership at New Capital Link extends beyond investment expertise to meaningful social impact.

Throughout her career at New Capital Link, Rachel has personally organised numerous charity events that have raised substantial funds for various causes. Her JustGiving fundraising campaigns have consistently exceeded targets, demonstrating her ability to mobilise support for worthwhile initiatives. Rachel’s hands-on approach to philanthropy reflects her belief that business success brings social responsibility.

The creation of the New Capital Link Foundation was Rachel’s direct initiative, born from her conviction that the company should formalise its charitable commitments. Under her guidance, New Capital Link has developed a comprehensive approach to giving that includes financial contributions, equipment donations, and volunteer opportunities for team members.

Before establishing New Capital Link, Rachel’s charitable work was already an important part of her professional identity. She brings this same dedication to both the investment and philanthropic aspects of New Capital Link, ensuring that the company’s growth fuels positive community impact.