How Charitable Giving Can Also Be Tax-Efficient
An expert view from Rachel Buscall, CEO of New Capital Link. Charitable giving is often driven by purpose rather than profit. But, when structured correctly, philanthropy can also play a legitimate role in effective tax planning. According to Rachel Buscall, CEO of New Capital Link and founder of the New Capital Link Foundation, understanding how […]
Leadership with Impact: How Rachel Buscall Shapes a Values-Led Approach to Social Responsibility
The character of an organisation’s social responsibility is often a reflection of its leadership. In this case, the values that underpin charitable engagement are shaped by a belief that impact should be deliberate, accountable, and aligned with long-term thinking. From the outset, Rachel Buscall has been clear that commercial success carries responsibility—but also that responsibility […]
Rachel Buscall on Responsible Giving: Why Purpose Matters More Than Donations
In an environment where corporate social responsibility is increasingly expected, the way organisations choose to engage with charitable causes matters more than ever. For Rachel Buscall, responsible giving is not about visibility or obligation, but about intention, structure, and long-term impact. Throughout her leadership career, Rachel has consistently maintained that philanthropy should be purposeful rather […]