Rachel Buscall, the visionary CEO of New Capital Link, is the driving force behind the company’s charitable initiatives. As the founder of the New Capital Link Foundation, she has channelled her passion for helping others into a structured and purposeful programme of giving that complements the firm’s core business. Her leadership extends well beyond investment expertise, creating a lasting and meaningful social impact.

Throughout her career at New Capital Link, Rachel has personally organised numerous charity events, raising substantial funds for a wide range of causes. Her JustGiving fundraising campaigns have consistently exceeded their targets, highlighting her ability to inspire support and mobilise communities around worthwhile initiatives. This hands-on approach to philanthropy reflects her firm belief that commercial success carries a responsibility to give back.

The establishment of the New Capital Link Foundation was a direct result of Rachel’s vision and determination. Driven by her conviction that charitable commitments should be formalised, she has guided the company in developing a comprehensive approach to giving. This includes financial contributions, equipment donations and structured volunteering opportunities for team members.

Even before founding New Capital Link, charitable work was an integral part of Rachel’s professional identity. She brings the same dedication and integrity to both the investment and philanthropic arms of the business, ensuring that the company’s continued growth delivers a positive and lasting impact within the wider community.